PINC
Design Challenge
Create a distinctive visual brand system for 10 years of PINC, an immersive one-day experience dedicated to inspiring learning, creativity, and community.
Role:
Concept Design Animation
Research
ABOUT PINC
PINC stands for “People, Ideas, Nature, and Community” and is celebrated as Sarasota’s most creative day, renowned for its exceptional creativity and unique approach. The branding should embody this dynamic, playful, and unconventional spirit, capturing the wonder and awe the audience experiences throughout the conference
For more info on PINC, click here
WHO IS THE AUDIENCE?
Creative professionals, thought leaders, innovators, and enthusiasts-mostly over age 35, with a secondary group in their twenties-who seek inspiration, fresh ideas, and transformative experiences that challenge perspectives and celebrate creativity
Concept
To celebrate PINC's 10th year anniversary, I showcased the company's transformation from minimalistic beginnings to a colorful present through diverse design styles and mediums, capturing the spirit of discovery and the collaborative journey between audience and speakers.
Client decided to choose another direction.
Process
Design Iterations
Exploring with additional colors to make 10 years of PINC extra special (yellow and red), we played with integrating bold typography and gradients to be seamless according to client notes.
Final designs created by Diane Lee
Motion Tests
Final Animation
Through a lot of constant feedback of making the visuals beautiful, simple yet complex, the team manages to succeed in delivering a stunning motion opening for PINC at the end, viewed by roughly 450 people in the audience.