PRECOLLEGE '25
Design Challenge
Create a refreshing motion teaser and social media promotion videos for PreCollege 2025.
Role:
Concept Design Animation
Research
ABOUT PRECOLLEGE
The PreCollege program in Ringling College of Art and Design offers a flexible, supportive, and professional environment where students collaborate with faculty, parents feel confident in their child's safety, and participants gain firsthand experience of art college life.
For more info on RCAD PreCollege, click here
WHO IS THE AUDIENCE?
Teenagers 16 to 18 interested in regarding pop culture allows us to understand our audience better.
Concept
Embracing the "Try-Before-You-Buy" concept: showcasing versatility for potential students through a mix of 2D, 3D, and collage elements.
Using relatable textures, sans serif and serif typography, and hand-drawn characters, it resonates with 16-18 age group, fostering creativity in a safe, fun high school environment.
This design direction was chosen by the client.
Process
Design Iterations
To make typography integrate well and be bold with mix media elements was definitely challenging, but we managed to successfully create a holistic, interesting brand identity direction.
3D assets created by Diane Lee
Motion Tests
Social Media
Final Animation
From a lot of trial and error of bringing every single element together, with each frame in motion be outstanding even when paused, we hope that the PreCollege of 2025 are excited for the program!