PRECOLLEGE '25
Role:
Concept Design Animation
Design Challenge
Create a refreshing motion teaser and social media promotion videos for PreCollege 2025.
Tools:
Deliverable:
Adobe Photoshop, After Effects, Cinema4D
Animation Teaser, Loop Animation for Social Media
Research
ABOUT PRECOLLEGE
The PreCollege program in Ringling College of Art and Design offers a flexible, supportive, and professional environment where students collaborate with faculty, parents feel confident in their child's safety, and participants gain firsthand experience of art college life.
For more info on RCAD PreCollege, click here
WHO IS THE AUDIENCE?
Teenagers 16 to 18 interested in regarding pop culture allows us to understand our audience better.
Concept
Embracing the "Try-Before-You-Buy" concept: showcasing versatility for potential students through a mix of 2D, 3D, and collage elements.
Using relatable textures, sans serif and serif typography, and hand-drawn characters, it resonates with 16-18 age group, fostering creativity in a safe, fun high school environment.
This design direction was chosen by the client.
Problem
To integrate many elements (bold typography, 2D illustrative, 3D, and tactile), into one cohesive branding was the challenge.
Design Iterations
The thoughts of minimalism but still making the designs fun were experimented through and through, especially thourgh differing compositions to make frames more dynamic, even when they are still. Every frame is of utmost importance.
Motion Tests
Social Media
Solution
We refined hierarchy, integrated 3D touchpoints, and tested motion beats to ensure every paused frame felt like a poster.
From a lot of trial and error of bringing every single element together, with each frame in motion be outstanding even when paused, we hope that the PreCollege of 2025 are excited for the program!
Take Aways
Balance lets the chaos shine. Excitement needs structure to become a system.
Credits
Creative Directors - Holly Antoszewski & Jennifer Mumford
Motion Designers - Jas Gunarto & Diane Lee
Graphic Design - Julian Minigiello & Marissa Scudder
Music & Sound Design - Kelly Warner